How to Make Engaging Video Content (easily)
Video Production can be overwhelming to begin for those who don’t have much experience. It’s become increasingly important for companies to reach their audiences online, where they are. You Tube is the #2 search engine on the web with one bazillion videos viewed every microsecond …OK, I made that up, but you know what I mean!
The easiest way to get started making video content is to employ the dreaded ‘talking head’ approach. If the content is educational or otherwise really important, it can work ok, but I think you’d agree it isn’t exactly taking advantage of what the moving pictures medium has to offer!
Take a look at this video we produced and see if you feel more engaged than the talking head video…
So, did you notice a difference?
Our video production process goes a little something like this:
- GOAL: We start by determining what the goal of the video is, or goals.Is it for awareness, branding maybe education?
- PLAN: Once you know your goal, you can develop a plan. Maybe a clever concept is needed, maybe a suite of videos addressing different client questions would be more useful for the audience?
- CREATIVE CONCEPTS: Once you have a plan, you can start applying creativity to the concept, the subject matter, selection of shooting venue, etc.
- TOOLS: You’ll need some production tools like a camera, maybe editing software. Depends on the goals but we find that video interviews that are interspersed with footage of the topic of discussion and mingled with some compelling music helps create an enjoyable presentation that keeps the audience engaged.
DISTRIBUTION: Distribution is free now (Thanks You Tube!) but the price of free distribution is making something engaging enough that people want to watch and share it!
So there you have it, doesn’t seem so hard, right? By working with an experienced and talented producer you can easily and cost-effectively achieve these results. I think for most companies, getting a video on their website, blog, social media and You Tube that tells their story is a great place to start. Just try and make it interesting and engaging, or your audience won’t care and go somewhere else.