How to Pump Up Your Video Production Game with the Best B-roll (Tips)
Video interviews are among the most frequently used formats in a business context. they are easy to harvest and frequently can provide real value, especially when they are engaging. In addition to covering the topics that are relevant to your audience, spending the effort of adding supporting footage to engage & reinforce key messaging is frequently the difference between awesome content and a boring talking head.
Because humans are such visual animals, it’s helpful to underscore what’s said verbally with a visual representation. It helps your audience absorb and retain the information.
If there are chapters to your messaging, key quotes, facts, etc. you can ‘break them out’ so that they appear different, giving a visual weight and signal that the information is important.
In some cases, there may not be a great way to visually show what’s being said. In these situations, just showing the interviewee at work can be more interesting than just the shot of them talking to the camera.
or working at their desk…
or having a meeting (even if it’s faked!)
You could also show co-workers in the same environment for variety.
If you just don’t have any chance for graphics or b-roll footage available, you might try buying some stock footage B-roll on a site like Dissolve.com.
To see what’s possible, here’s a video we did using only stock footage.
I hope these tips give you some ideas of how to spice up your next video interview. It does take some extra time but if it helps increase understanding or engagement for your audience, I’d suspect it’s worth it.
Until next time, here’s a few shots of us capturing the b-roll shots you see above, enjoy!