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How Video Content Will Rock Your World

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By Megan Conley, Principal of Social Tribe, delivering social marketing campaigns that work.

Video is a powerful tool for connecting and engaging with your audience. It’s no coincide that YouTube is the second largest search engine in the world. The creation and distribution of information is growing at staggering rates, the puzzle everyone is trying to solve is “How can we make sure our message is heard”?

Video is prime real estate in the social world. Across networks, people are drawn to information that is stimulating, consumable, and easy to share. As you read this post, you’re probably getting bored (I’m not offended) because our brains are now wired for constant interaction. In a nutshell, if you want people to engage with your brand online, you need to be feeding them content that is engaging and exciting.

I’m often asked if the benefits are worth the investment. In short, yes. Video creates high quality engagement opportunities. Whether it’s viewership, liking, sharing, or commenting – the rate of consumption and engagement sky rockets when the content is video. In addition, video content offers SEO (search engine optimization) benefits to boot (see awesome infographic below for supporting evidence)!

Don’t take my word for it, check out the statistics below – the numbers speak for themselves.

Video in Social Media Infographic from Digital Accomplice and Social Tribe

Want to learn more about Online Video? Download our free Online Video Marketing Guide: Learn How to Promote your Business with Video (Free Download)

Special thanks to Megan for her insight and contribution.

To contact Megan:
@socltribe | @megconley
www.social-tribe.com

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