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Kickstarter Video Production Case Study

kickstarter video production san francisco case study

Kickstarter is a great way for just about any product company to get funded, especially if it’s techy/geeky and if you have a video that explains your story in an engaging way.

To help guide you in the right direction, here’s a recent example case study of one video that not only got the company fully funded in 10 days, but blew past that amount by over 50%!

Chef Sleeve makes tech products for the kitchen and wanted to help raise funding to develop their new Smart Food Scale, which uses Bluetooth and app support to help you keep track of what you’re eating and how it’s affecting you.  Here’s the Kickstarter video that Digital Accomplice Produced for them:

Kickstarter is a great way for just about any product company to get funded, especially if it’s techy/geeky and if you have a video that explains your story in an engaging way. To help guide you in the right direction, here’s a recent example case study of one video that not only got the company fully funded in 10 days, but blew past that amount by over 50%!

Hope you enjoyed the video, it’s not the most innovative video ever produced but it did the trick and got investors engaged and interested enough in funding to actually take the plunge. There were several factors that I believe contributed to their success:

  1. Share your Vision: Explain “The Why” of what you hope to accomplish.
  2. Produce a quality video: ‘Production Value’ matters – the legitimacy of your company, product and request is at stake.
  3. Be yourself: We kept it sincere, we didn’t try to be to over the top, which may work great for some products.
  4. Engage audience with concept: We took the time to develop the concept a bit so it’s not just a talking head. We set up shots and helped ‘tell the story’ in a visual and relevant way.
  5. Use resources wisely: We used the Chef Sleeve team as ‘actors’ and their office space kitchen to keep costs down. Because the team isn’t actors we kept the lines short and built it in a way so ‘performing’ was minimal.
  6. Share in social media: All of us involved made sure to share this Kickstarter Video everywhere we could (more eyes=more dollars).

It’s also a good idea to check out the Kickstarter School for their “Making Your Video” guidelines as well before you go into production on your video.  I’d also recommend engaging an experienced production company. They can almost certainly help you find smart ways to get more bang for your buck and keep engagement factors high enough to convince investors to fund.

Want to learn more about producing video for your business ? Download our free Online Video Marketing Guide: Learn How to Promote your Business with Video (Free Download)

Please feel free to reach out to me with any questions and I’ll do my best to help answer them.

Good luck!

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