Mobile Video Production Primer: 10 Reasons Your Company Needs Mobile Video Content
Video on mobile devices is booming. Here’s 10 reasons your company needs to be in this fast growing space:
Big and Growing Audience: The eyeballs are spending more time on mobile than ever before. There are more devices, more time spent with them.
Ease of Use: Video is easy to consume on mobile and is what users want.
Visibility and Relevance: If you aren’t giving users what they want they’ll go somewhere else.
Social: Video is an inherently social activity, people watch video together and comment frequently.
Sharability: Videos are easy to share and good ones to get shared. Videos go viral, not articles.
Search Engine Optimization: Video helps your SEO efforts because video content is ranked as more valuable in search results. Your company and content will get found more.
High Engagement: Video is the most engaging format on mobile. Text works too but doesn’t have the exponentially more powerful emotional impact of combined story, images, motion, music, the spoken word and location sounds all in one cohesive piece of media.
Brand Experience: By creating quality content you can affect the way people feel about your brand – are you modern and tech savvy or a fuddy-duddy?
Be Memorable: Make a good impression and leave a lasting one. People remember things like visual images and music, even subconsciously, and seem to remember great video content when it stands out.
Extend your Reach: Short of a face-to-face meeting, video is the best way to show and tell your audience the basic value proposition and overview of your company.Â Video can be out there making good first impressions 24/7 on a global scale, on your client’s timeline. A single video can serve much of the functions of countless business trips, phone calls and introductory emails.
Want to learn more about Online Video? Download our free Online Video Marketing Guide: Learn How to Promote your Business with Video (Free Download)
Interested in learning more? Check out this blog post on getting started with video production.
What questions do you have? Feel free to contact me and I’ll try and help.