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Online Video Stats that will Blow You Away

video statistics that will amaze you Kitty is shocked!

Online video’s explosive growth as an online marketing tool has happened so fast it’s left even video creators like myself struggling to keep up. Last week I uncovered this amazing collection on online marketing statistics on Kapost. It’s a huge list so I’ve spend some time pulling out the handful of most relevant ones for online video for marketing.  In about 60 seconds you can blaze through these stats and have a better handle on how video is being used for marketing for business in 2015:

People spend more than 50% of their time online looking at content.

Consumer€™s' average attention span is 8 seconds. That's 1 second less than a goldfish. Dropping 4 seconds since 2000.

YouTube reaches more U.S. adults aged 18-34 then any cable network.

Blog posts incorporating video attract 3x as many inbound links as blog posts without video.

Interesting content is one of the top 3 reasons people follow brands on social media.

58% of consumers trust editorial content.

Enjoyment of video increases purchase intent by 97% and brand association by 139%.

73% of B2B marketers use video as a content marketing tactic.

62% of marketers report using video in their content marketing.

63% of B2B marketers rate videos as effective.

According to a semi-annual report from Adap.tv and Digiday, 86% of brands will increase their video ad spend in the next year alone.

The top three most widely adopted content marketing tactics are videos (87%), website articles (86%), and in-person events (85%).

Three-quarters (75%) of executives said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly.

67% of marketers plan on increasing their YouTube marketing.

Marketers are forecasted to increase total digital marketing spend to 35% of total budgets by 2016.

By 2017, online video will make up nearly 70% of consumer Internet traffic.

(Click here for the source for all these stats)

Summary: Video works. Video is what customer’s want. Video is where marketing is heading. By now, if video isn’t a big part of your marketing plans, it’s likely to be your competitor’s!

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