Online Video Stats that will Blow You Away
Kitty is shocked!
People spend more than 50% of their time online looking at content.
Consumers' average attention span is 8 seconds. That's 1 second less than a goldfish. Dropping 4 seconds since 2000.
YouTube reaches more U.S. adults aged 18-34 then any cable network.
Blog posts incorporating video attract 3x as many inbound links as blog posts without video.
Interesting content is one of the top 3 reasons people follow brands on social media.
58% of consumers trust editorial content.
Enjoyment of video increases purchase intent by 97% and brand association by 139%.
73% of B2B marketers use video as a content marketing tactic.
62% of marketers report using video in their content marketing.
63% of B2B marketers rate videos as effective.
According to a semi-annual report from Adap.tv and Digiday, 86% of brands will increase their video ad spend in the next year alone.
The top three most widely adopted content marketing tactics are videos (87%), website articles (86%), and in-person events (85%).
Three-quarters (75%) of executives said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly.
67% of marketers plan on increasing their YouTube marketing.
Marketers are forecasted to increase total digital marketing spend to 35% of total budgets by 2016.
By 2017, online video will make up nearly 70% of consumer Internet traffic.
Summary: Video works. Video is what customer’s want. Video is where marketing is heading. By now, if video isn’t a big part of your marketing plans, it’s likely to be your competitor’s!