Product Promotion

Technology Product Promotion


When launching a new technology product, seeing is believing. For the launch of the Pred Pad, a Bluetooth smart food scale, we knew we had to show how it all worked, clearly and believably.


The combination of video, graphics, music and voice over helps engage the audience and clearly show how they can use Pred Pad to better know what’s in their food. This easily shared video was distributed on social media channels and created significant buzz. The engaging clip led to increased traffic to the product website, increased awareness and purchases.