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Storyboarding for Video: All Your Questions Answered


Storyboarding for video can make all the difference between great …and not. If having video created for your company is ever going to happen, this recent post about storyboarding on is a fantastic tool to get you on the right path. But before you dive in, here’s a few take-aways to help it all sink in….

The Purpose

The first point to make is that the classic storyboard from film that you might be thinking of looks like this. These sketched storyboards are helpful when you need to plan movements of camera, actors and the like. For graphics projects, the details of look and feel are so important, sketches are less helpful.

Motion graphics storyboards are generally more fully realized images, which serve a few purposes:

  • Proof of concept to visually communicate core message
  • Can inspire a client to get behind something they hadn’t conceived
  • Gives the team a way to plan what it will take to execute
  • Can reveal holes in the idea that need addressing

The Process

When storyboarding, you first need to identify the project goals, in a creative brief or some other way. A storyboard ultimately will ideally establish:

1.) the visual style
2.) the forms through which the message is expressed
3.) the sequence of events.

If the client wants a look they don’t have yet, that look needs to be developed and to create something fresh and engaging you need room to experiment.

The process is organic but the team will need to gather initial assets, familiarize themselves with them and begin to experiment, try things that are interesting but unsure of.

There’s frequently value in the happy accident and it’s important to trust your instincts by recognizing potential in an experiment when you see it.

Ultimately, we want to find what’s effective and compelling. The way to do that is to think about the big picture while also thinking about the details. Details are key: the big picture is simply the sum of all the details.

Key Insights

Planning is important: Storyboarding allows new, engaging ideas to be developed, planned for and executed. By cutting corners on planning, you should expect a less stand-out deliverable.

Experimentation Counts: Trying and failing is part of playing, which is actually part of planning. Fresh ideas come from experimentation and are a key part of creative process.

Details Matter: “Amazing” is no accident. If you start cutting details, it’s a slippery slope. You’ll tend to be left with a disappointing end-product. If you think about this issue in terms of another creative field, like cooking, it rings true: an amazing meal isn’t made quickly out of ingredients that suck.

There’s my take-aways but treat yourself to the whole video below, it’s time well spent!

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