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Supercharge Your Webinars: How to Repurpose Your Webinar Content into Video

Good news! If your company is creating webinars, you’re already sitting on a goldmine of valuable content that your customers are hungry for. By summarizing the key points that are made in your existing webinars, you can do your audience a service. Not everyone has the time to sit through a 1 hour webinar, no matter how valuable.  By making it available to even more people in different formats, you widen your potential impact and gain SEO value as well. You might expect that this additional work would be too challenging but take a look at this simple example of how one company Hinge Marketing is repurposing their content into helpful video summaries:

Now, I’m biased. I create video content all day so there are things I’d suggest for the next episode like lowering the music and getting a lavalier microphone for better sound, but the core idea is there. Again, all you are doing in this case is summarizing the content you are already creating. It’s easy to see how you could knock out several episodes in a matter of minutes as well.

There’s no getting around that you will need to do some shooting, some editing and maybe light graphics, but the tools are often free or cheap and the level of expertise required should be within the grasp of most companies that are already doing webinars and social media in the first place. There are also bazillions of hours of free training videos out there too, so there’s really no excuse if it’s something you want to do.

The best place to start is to make a short list of the most frequently asked questions or most relevant topics that your target customers are most interested in. Then create the webinars and video summaries on those topics. The good news is that you can experiment and try it out without posting – if you aren’t happy with it. You have to start somewhere!

Depending on your market, you very well may still be early enough in adoption of video to really stand out with video like this. It’s great high-engagement content for your blog, mobile, social media, You Tube Brand Channel, forums and website. For those companies that take a hold of this opportunity now, they will be developing core skills that will help them be even more capable of doing some kind of video production in-house, which will be increasingly critical in years to come.

What did you think? Does that seem like this approach could be valuable for your audience?

I hope this gives you some insight on how to better use video for your company’s growth. If you want some more helpful perspective, check out our complimentary downloadable guide outlining 5 ways you can use video to help your organization grow, complete with case studies and examples!

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