Video is the perfect content type for content marketing. (If you’re not familiar with content marketing, here’s a great overview from The Content Marketing Institute). Online video for marketing is typically engaging, short, sharable - making it easy
Quality ain’t easy. Video production budgeting can be challenging. There’s a lot of variables, many of which won’t be known until later in the process. It’s actually a little nuts: How can you budget for a
Documentary vs. Scripted Video Content: Behind The Scenes
Posted on June 11 by Dane
Raw and Real -OR- Crafted and Crusty? For most company videos that involve a person on camera, there’s a critical decision to be made in planning: Do you want the speaker to be scripted or not? There’s pros
The technique of using graphics on top of video footage is both clever and cool. Not only can it look pretty slick, it also gives you the chance to communicate in multiple ways in every frame of video. I think
This shot started as just an idea. Every video starts with an idea. Pen is put to paper and the idea becomes script. But that’s just the end of the beginning. Ideas on a page have the distinct disadvantage